UX Design, Branding, Print Design

Breakthrough Crew Branding

I designed a physical welcome kit and site to drive influencer engagement as part of Clara's marketing program through a physical welcome kit and site.

Breakthrough Crew Logo

Client

Clara Health

Role

Head of Design

Tools

Photoshop, Illustrator

Overview

Clara Health has a team of brand ambassadors that reach out to communicate about clinical trials to people who could benefit from them. I set out to design a brand to capture this sense of purpose: care, hope, and simplicity. I designed this brand with simple yet sophisticated themes and colors to emphasize communication and innovation. The brand was used in Breakthrough Crew events, product promotion, and, most importantly, the ambassador welcome package for new members.

I wanted to emphasize clean and modern design when I worked on this branding. These choices were made to convey the role of an ambassador to patients: love, health, and togetherness. They tie back to health and to the program itself, representing both the life of the patient and the community aspect of the ambassador program. At the heart of this project, I designed each piece with a sense of welcome for ambassadors and patients they would work to help.

Breakthrough Crew Logo dark backgroundBreakthrough Crew iconsBreakthrough Crew Branding

I designed the Breakthrough Crew page on Clara with a few goals in mind. At its core, it was a campaign to drive Clara’s growth organically through a grassroots influencer marketing campaign. The most important design features for the signups were ease of access for signing up and presenting the information directly. We prominently featured members (patients and caregivers) on this page, as well as through Clara's website and social media.

Breakthrough Crew Website