I designed business cards for Clara Health. We opted for a vertical orientation, but stuck with a standard size so they’d fit inside people’s card holders and wallets. We wanted to feature the logo prominently but have a fun twist with two different backs.

Additionally I created a “generic” business card for anyone who didn’t need to use business cards on the regular, like the junior engineers. It allowed them to write in their information if they wanted, so they could pass them out.

I chose the brand navy color for one of the backs, and designed a triangle pattern for the back of the other. The Clara logo uses a rainbow colorblock within the logo, so it made sense to use the fun colors in the other style. Together, they compliment each other and, it provides a fun way for people to choose which style they want to receive!

Cards spread out Cards at an artsy angle Card fronts and backs Card backs