Visual Design, Branding

Clara Business Cards

For Clara, I wanted to be bold with our business cards to showcase the logo, brand, and personality with simple yet effective design.

Cards spread out

Client

Clara Health

Role

Head of Design

Tools

Photoshop, Illustrator

Overview

A fun project I took on early at Clara Health was designing business cards to take to events. I opted for a vertical orientation but stuck with a standard size and shape so they would fit inside people's card holders and wallets. I wanted to feature the logo prominently but have a fun twist with two different styles of back. I chose the brand navy color for one of the backs with the logo and colorway, and then designed a triangle pattern using our brand colors for the other style. Together they provide a fun way for poeple to choose which style they want to receive.

Additionally I created a "generic" business card front for anyone who didn't need to use business cards on the regular. They could write in their information and pass out the cards.

Cards at an artsy angleCard fronts and backsCard backs