Somerville Local Arts Mall
The Somerville Local Arts Mall was a popup art shop in Union Square in Somerville just in time for the holidays. It was open from late November to late December. Artists from all over the city set up booths and sold their prints, jewelry, sculptures, and other goods. Conceived by sculptor Judith Klausner, I was in charge of all branding and design relating to the art mall. I sketched out around 30 logos before rendering and sending along 3 of the strongest logos. She chose one and I refined it based on her feedback. The color scheme chosen was meant to be playful, fun, and energetic - warm oranges and pinks, as well as a funky geometric pattern, feels fresh, modern, and clean, to let the art shine.
The SLAM site is also fully responsive and animated.
The initial mockup - as you can see, it changed a lot!