Head of Design
I’ve been captivated by zines since I was very young; the community aspect, the low-fi quality, the artwork, paper, and the feel as you read through it. I was able to take this love of zines and create one for Clara’s Patients Have Power campaign. It came out of a group brainstorming session, and I had an idea for the magazine to generate word-of-mouth marketing growth. The design and curation process was extensive; there were so many contributions, the project expanded from 12 pages to 16 pages. These contributions allowed the project to become a fully fledged magazine instead of a smaller zine – it was incredible!
The project and campaign planned for direct patient distribution and in Boston area hospital waiting rooms. Post-distribution, the magazine contributed to a 15.5% increase in site traffic in addition to user referrals and Twitter engagement. We distributed to the following hospitals: MGH, Shriners Hospital for Children, Massachusetts Eye and Ear Infirmary, Boston Medical Center, Boston Children’s Hospital, Dana-Farber, Brigham and Women’s, Beth Israel, Tufts Medical Center, VA Medical Center, St. Elizabeth’s Medical Center, and more.